Social media · Meta · Employment Special Ad Category

Social media job ads, aimed by job title.

Paste a job posting URL. We build a custom audience of the people who actually qualify — by title, experience, and credentials — and deliver it into your Meta ad account for Facebook and Instagram job advertising. It works inside the Employment Special Ad Category because it's a customer list audience, not detailed targeting.

Build an audience from a job posting Other channels

Free profile with a real count in about ten minutes. $100 per audience per month if you activate it.

A crowd of working professionals with an audience-identification overlay
Meta
Facebook and Instagram — delivered as a customer list audience through the Meta Audiences API
$100
per audience per month — no minimums, no usage fees, cancel anytime
1 day
from activation to the audience appearing in your ad account, kept current automatically
Meta: the channel we built this for

The one targeting door Meta left open for job ads.

Since 2019 the Employment Special Ad Category has stripped age, gender, ZIP and detailed targeting out of job ads on Facebook and Instagram, and Special Ad Audiences went in 2022. What survived is a Custom Audience in the advertiser's own account. TargetByTitle builds that audience from the job posting — the professions, credentials and experience levels a recruiter would screen for — and delivers it straight into your ad account. You never upload a list or touch anyone's data.

Every audience ships with a signed compliance certification stating exactly which professional attributes were used. See Compliance →

Delivered into your ad account

A customer list audience, pushed through the Meta Audiences API into the account you control. Your client never hears our name.

National audience, geo per campaign

One audience covers every market the client hires in. Set location targeting per campaign in Ads Manager, as the Employment category requires.

Kept current automatically

The audience refreshes for as long as you keep it. Cancel from your dashboard whenever the req closes.

Better applicants on the same spend

Only people whose experience and credentials match see the ad — fewer unqualified applicants, a better cost per qualified applicant.

How it works

Job posting → audience in your Meta account.

1

Paste a posting

Any job URL — careers page, Indeed, LinkedIn, an ATS. Our software reads the title, level, requirements, credentials and location.

2

Review the profile

In about ten minutes: who's in the audience, why they qualify, and counts for the job's state and nationally. White-labelled with your agency's name if you like.

3

Activate

Click the button in the profile. The audience appears in your Meta ad account within one business day. $100 per audience per month, cancel anytime.

Build an audience from a job posting See pricing

Other channels available

The same audiences, on the other social platforms.

Meta is where we deliver directly and where most recruitment marketing budgets go. The same job-title audiences can also be made available for job advertising on the channels below, through different delivery methods depending on the platform. Tell us the channel and the client and we'll come back with what's possible for that campaign.

Meta LinkedIn TikTok Snapchat X

Platform names are the trademarks of their owners. TargetByTitle is not affiliated with or endorsed by any of them.

Ask about a channel

Tell us where you want to run it.

No pricing on this page on purpose — delivery differs by platform. We'll reply within one business day with the options for your campaign.

Channels you're interested in

We reply within one business day.

Beyond social

Same audience. Now on web banners.

Run web display to the same job-title audience at $15 CPM — managed by us or on any DSP — and let our free banner generator make the creatives from the same posting.

Web display Free web banners