How TargetByTitle audiences are constructed, how they are delivered, and what we certify — written for the person who has to check the box in Ads Manager.
Every TargetByTitle audience is built from professional profile attributes that describe a qualified candidate for a specific job posting. The agent reads the posting's requirements and translates them into filters on the fields below — and only the fields below.
Job title (current and prior), seniority level, industry, employer size, professional licences and certifications, years of experience, and residence state. Education level is used only as an exclusion, and only when the posting states a hard ceiling.
Age or date of birth, gender, race, ethnicity, national origin, religion, disability, familial or marital status, sexual orientation, veteran status, or any attribute that would act as a proxy for one of these. Not as a filter, not as an exclusion, not as a model input.
SCAIL LLC certifies that every TargetByTitle audience is constructed in accordance with fair-hiring practices and applicable anti-discrimination law, using only the professional attributes listed above, and is delivered for use under Meta's Employment Special Ad Category. Every delivered audience ships with a signed Audience Compliance Certification — audience name and ID, the agency it was delivered to, the date, the attribute classes used, the statement above, a certificate ID, and a verification URL. An agency-level Data Practices Certification is available to forward to a client before any audience exists.
[Certificate image — rendered from the same template every audience receives. Added before launch.]
Audiences are delivered as customer list audiences via the Meta Audiences API into the ad account you designate. Identifiers are matched to Meta on our side; your team never handles, uploads, or stores candidate data. Delivery uses temporary manage-level partner access at the moment of delivery; only view-level access remains, so we can confirm the audience is present in the account named in your agreement. Audiences are kept current automatically for as long as they are active.
You remain the advertiser of record. Running the campaign under the Employment Special Ad Category, ad content and creative rules, location radius, and the compliance acknowledgement in Ads Manager are yours. Our certification covers how the audience was built and delivered; it does not extend to the ad, the campaign settings, or the hiring process.
Audiences are built from licensed professional profile data covering U.S. working professionals and refreshed on a recurring schedule. Individuals may request exclusion from TargetByTitle audiences by emailing privacy@targetbytitle.com.