Target job ads by job title. On Meta. Legitimately.
Paste a job posting URL. We read the requirements the way a recruiter would and build a Meta audience of the people who actually qualify — by title, experience, and credentials — then deliver it straight into your ad account as a customer list audience via the Meta Audiences API. Which is why it works inside the Employment Special Ad Category.
Profile with a real count in about ten minutes. No account needed. $100/mo if you activate it.
Meta took the targeting out of job ads. One door stayed open.
Since 2019 the Employment Special Ad Category has removed age, gender, ZIP, and most detailed targeting from job ads, and in 2022 Meta retired Special Ad Audiences too. Your client's job ad now reaches everyone in a fifteen-mile-plus radius. What survived is a Custom Audience in the advertiser's own account. We build that audience by job title, experience, credentials, seniority, and industry — and deliver it into your ad account as a customer list audience through the Meta Audiences API. You never touch a list, a spreadsheet, or anyone's data.
Job posting → live audience.
Paste a posting
Any job URL — your client's careers page, Indeed, LinkedIn, an ATS. Our agent reads the title, level, requirements, credentials, and location, and infers the qualifications when the posting leaves them out.
Get the profile
In about ten minutes you receive a one-page PDF: who's in the audience, why they qualify, and the count. One audience, one number. National, so it works for every market your client hires in — you set location per campaign.
Activate
Click the button in the PDF. The audience appears in your Meta ad account as a customer list audience within one business day and stays current automatically for as long as you keep it. No uploads, no PII on your side.
Built from the requirements,
not the title.
The job title is the least interesting thing in a posting. The requirements tell you who to advertise to. For licensed roles that can be the title itself. For most roles it's broader — the professions, credentials, and experience levels a recruiter would actually screen for. The posting below never said "social worker." A recruiter would know. So does the agent.
Built from professional profile attributes only — title, seniority, industry, company size, location. Never age, gender, ethnicity, or any protected class. Every audience ships with a signed compliance certification. See Compliance →
Community Health Program Manager
Columbus, OH · Non-profit health system · Manager level
Social workers, community health workers, public health coordinators, and case managers with 3+ years' experience, plus MSW/MPH holders in program, outreach, or care-coordination roles. Excludes students, interns, aides, and director-level and above.
about [count] in Ohio
Same audience.
Now on banners.
Run image ads to any audience you own on brand-safe web placements. Choose the geography, set an impression budget, pick your dates, upload your creative, add a click URL. We handle placements, brand safety, fraud filtering, and frequency. Results update daily in your dashboard, exportable to CSV.
$10 CPM. Prepaid per flight. No platform fee.
Pick geo, budget, dates
States or metros, impressions, a flight window. 100,000 impressions is $1,000.
Upload creative, add a click URL
Standard sizes — 300×250, 728×90, 320×50, 300×600, 160×600. Impression pixel optional.
Watch it in your dashboard
Impressions, clicks, CTR, spend — by day and by geo. Web inventory only, no in-app.
Your client. Your account. Your name on it.
Your account, your client
Audiences are delivered into the ad account you control. We never contact your client and your client never hears our name.
White-label profiles, from the first one
Add your logo and the audience profile goes out as yours — "Prepared by [Your Agency]" — ready to forward to a client as your recommendation.
A full white-label platform when you want it
Your brand on the whole thing — your domain, your colors, workspaces for your team and for each client. Ask us about it.
No data on your side
No list uploads, no PII, no hashing. The audience shows up in the ad account and stays current on its own.
Better applicants, less screening
When only qualified people see the ad, your client spends less time rejecting the wrong ones — and cost per qualified applicant drops on the same spend.
Every client, pre-built
The Client Package maps a careers page into an audience for every title family — up to 50 — so you can activate the day a req opens. See pricing →
As simple as it gets.
One audience, delivered to your Meta ad account and kept current automatically. No minimums, no usage fees, cancel anytime.
Up to 50 audiences for one client. We research their careers page or job board, build an audience for every title family, and push them all. Activate any of them whenever a req opens.
Banners to any audience you own on brand-safe web placements. Pick geo, budget, dates, creative, click URL. Daily dashboard. Prepaid per flight.
No minimums. No usage fees. No contracts. Cancel from your dashboard. Full pricing →
The ones agencies ask first.
Is this allowed in the Employment Special Ad Category?
Yes. Meta permits customer list audiences in the Employment Special Ad Category. TargetByTitle audiences are built from professional attributes and delivered via the Meta Audiences API; you still run the ad under the Employment category with its location and creative rules.
What will you give me for Meta's compliance acknowledgement?
A signed Audience Compliance Certification for every audience, downloadable from your dashboard and verifiable by ID, stating exactly which professional attributes were used and certifying that no age, gender, ethnicity, or other protected characteristic was used as a filter or proxy.
Why does this improve lead quality?
Because only people whose experience and credentials match the requirements see the ad. Fewer unqualified applicants means less screening time for your client and a better cost per qualified applicant on the same media spend.
Do we have to upload lists or handle candidate data?
No. You never touch data or PII. The audience is delivered into your ad account through the Meta Audiences API and maintained by us.
Can I choose the geography?
Audiences are national. You set location targeting per campaign in Ads Manager, so one audience covers every market your client hires in. For Display you choose geo per flight.
What's the match rate on Meta?
Typically [range]% of records match. Counts on the profile are pre-match; your Ads Manager audience size will be lower.
Is there a contract?
A two-page agency agreement, signed once online before your first audience is delivered. Month-to-month, cancel any time from your dashboard. Delivery uses temporary manage access at the moment we deliver; only view access stays on so we can confirm your audiences are there.
Do you build nursing audiences?
Nursing audiences (RN, LPN, NP and related) are available through our partnership with Audience Synergy. Paste the posting and we'll connect you with them for counts and activation options. Every other healthcare and allied-health role we build directly.
Send us a req you're running right now.
We'll read it, build the audience, and email you the profile with a real count in about ten minutes. Yours to keep. If the count isn't worth $100, we'll tell you.
Or email hello@targetbytitle.com