Target job ads by job title. On Meta. Legitimately.
Paste a job posting URL. We read the requirements the way a recruiter would and build a Meta audience of the people who actually qualify — by title, experience, and credentials — then deliver it straight into your ad account as a customer list audience via the Meta Audiences API. Which is why it works inside the Employment Special Ad Category.
Profile with a real count in about ten minutes. No account needed. $100/mo if you activate it.
Meta took the targeting out of job ads. One door stayed open.
Recruitment marketing on Meta changed in 2019. The Employment Special Ad Category removed age, gender, ZIP, and most detailed targeting from job advertising, and in 2022 Meta retired Special Ad Audiences too. Your client's job ad now reaches everyone in a fifteen-mile-plus radius. What survived is a Custom Audience in the advertiser's own account. We build that audience by job title, experience, credentials, seniority, and industry — and deliver it into your ad account as a customer list audience through the Meta Audiences API. You never touch a list, a spreadsheet, or anyone's data.
Job posting → live audience.
Paste a posting
Any job URL — your client's careers page, Indeed, LinkedIn, an ATS. Our software reads the title, level, requirements, credentials, and location, and fills in the qualifications when the posting leaves them out.
Review the audience
In about ten minutes you receive a one-page PDF: who's in the audience, why they qualify, and two counts — the state the job is in, and national. One audience, delivered national, so you set the geo-targeting per campaign in Ads Manager.
Activate
Click the button in the PDF. The audience appears in your Meta ad account as a customer list audience within one business day and stays current automatically for as long as you keep it. No uploads, no PII on your side.
Built from the requirements,
not the title.
The job title is the least interesting thing in a posting. The requirements tell you who to advertise to. For licensed roles that can be the title itself. For most roles it's broader — the professions, credentials, and experience levels a recruiter would actually screen for. The posting below asks for a year of help desk, service desk, or desktop support experience, Windows and Microsoft 365 troubleshooting, and lists a bachelor's degree only as preferred — so the audience is everyone doing frontline IT support today, not only people who already hold the title "Service Desk Analyst." A recruiter would know that. So does our software.
Built from professional profile attributes only — title, seniority, industry, company size, location. Never age, gender, ethnicity, or any protected class. Every audience ships with a signed compliance certification. See Compliance →
IT Service Desk Analyst
San Diego, CA · Public REIT · On-site · 1+ years required
People doing frontline IT support today — service desk, help desk, desktop support, IT support technicians, and technical support reps with hands-on troubleshooting experience. Excludes managers, supervisors and leads, engineers and architects, interns and students, and sales or account roles.
32,200 in California, where the job is
Your client. Your account. Your name on it.
Your account, your client
Audiences are delivered into the ad account you control. We never contact your client and your client never hears our name.
White-label profiles, from the first one
Add your logo and the audience profile goes out as yours — "Prepared by [Your Agency]" — ready to forward to a client as your recommendation.
A full white-label platform when you want it
Your brand on the whole thing — your domain, your colors, workspaces for your team and for each client. Ask us about it.
No data on your side
No list uploads, no PII, no hashing. The audience shows up in the ad account and stays current on its own.
Better applicants, less screening
When only qualified people see the ad, your client spends less time rejecting the wrong ones — and cost per qualified applicant drops on the same spend.
Every client, pre-built
The Client Package maps a careers page into an audience for every title family — up to 50 — so you can activate the day a req opens. See pricing →
As simple as it gets.
One audience, delivered to your Meta ad account and kept current automatically. No minimums, no usage fees, cancel anytime.
Up to 50 audiences for one client. We research their careers page or job board, build an audience for every title family, and push them all. Activate any of them whenever a req opens.
We can run web banners to the same audience — managed at $15 CPM or on any DSP — and even provide the banner creatives for free.
No minimums. No usage fees. No contracts. Cancel from your dashboard. Full pricing →
The ones agencies ask first.
Is this allowed in the Employment Special Ad Category?
Yes. Meta permits customer list audiences in the Employment Special Ad Category. TargetByTitle audiences are built from professional attributes and delivered via the Meta Audiences API; you still run the ad under the Employment category with its location and creative rules.
What will you give me for Meta's compliance acknowledgement?
A signed Audience Compliance Certification for every audience, downloadable from your dashboard and verifiable by ID, stating exactly which professional attributes were used and certifying that no age, gender, ethnicity, or other protected characteristic was used as a filter or proxy.
Why does this improve lead quality?
Because only people whose experience and credentials match the requirements see the ad. Fewer unqualified applicants means less screening time for your client and a better cost per qualified applicant on the same media spend.
Do we have to upload lists or handle candidate data?
No. You never touch data or PII. The audience is delivered into your ad account through the Meta Audiences API and maintained by us.
Can I choose the geography?
The profile shows a count for the state the job is in and a national count. The audience is delivered national, and you set location targeting per campaign in Ads Manager, so one audience covers every market your client hires in. For web display you choose geo per flight.
What's the match rate on Meta?
In our experience roughly 60–70% of records match on upload. The audience size Ads Manager displays will read lower than that — Meta only counts people it can currently reach — and counts on the profile are pre-match.
Is there a contract?
A two-page agency agreement, signed once online before your first audience is delivered. Month-to-month, cancel any time from your dashboard. Delivery uses temporary manage access at the moment we deliver; only view access stays on so we can confirm your audiences are there.
Do you build nursing audiences?
Nursing audiences (RN, LPN, NP and related) are available through our partnership with Audience Synergy. Paste the posting and we'll connect you with them for counts and activation options. Every other healthcare and allied-health role we build directly.
Get a free audience profile for any job posting.
Paste the URL. In about ten minutes you'll have who's in the audience, why they qualify, and state and national counts — yours to keep, no account needed.
Or email partnerships@targetbytitle.com
No banners? We'll make them — free.
Paste the job posting and we generate a complete, compliance-checked banner set in every standard size, ready to run on the audience we built. Free for agencies during the beta.
Prefer to talk it through first? Leave your details and we'll reply within one business day.
We'll reply with pricing and turnaround within one business day.
Get a free audience profile for any job posting.
Paste the URL. In about ten minutes you'll have who's in the audience, why they qualify, and state and national counts — yours to keep, no account needed.
Profile in about ten minutes. Activate it for $100/mo whenever you're ready.
Tell us what you're promoting.
A hiring event, a careers page, or a group of openings. We'll read it, propose how to split it into audiences — one per title family, or one local audience for an event — and come back with counts and pricing before anything is built.
We reply within one business day with the proposed audiences and counts.
It looks like this is a nursing job.
Nursing and healthcare-specific audiences are built by our partner Audience Synergy, not by TargetByTitle. Would you like to be connected with our healthcare-focused partner?
Your request is saved either way.